AIRTEL, ALT BALAJI TIE UP TO OFFER DIGITAL CONTENT

Airtel and ALTBalaji have joined hands to offer exciting digital content. Popular original shows and movies from ALTBalaji will be now available on Airtel TV app. All content on Airtel TV app will be free for Airtel Postpaid and Prepaid customers

NEW DELHI, MARCH 30, 2018: Bharti Airtel and ALTBalaji, a wholly owned subsidiary of Balaji Telefilms, today announced a strategic partnership to bring exciting digital content from ALT Balaji’s portfolio to Airtel TV app users.

ALTBalaji’s complete range of original shows and hit movies is now available on Airtel TV app. This includes popular shows like ‘Karrle Tu Bhi Mohabbat’, ‘Haq’ and Bollywood hits like ‘One Upon a Time in Mumbai’ and ‘Lootera’. This will help ALTBalaji in extending its content distribution to Airtel TV app’s fast growing user base.

With this strategic partnership, Airtel TV has further strengthened its content catalogue, which is amongst the largest in India. Customers can choose from over 350 LIVE TV channels and 10,000 movies and shows on Airtel TV app. All content on Airtel TV app is completely free for Airtel Postpaid and Prepaid customers till June 2018.

According to Wynk CEO Sameer Batra: “We are thrilled to partner ALTBalaji and bring their rich content on to Airtel TV app. This will add to the wide range of exciting digital content available to our users. As Airtel TV continues to rapidly expand its user base, we remain focused on offering our users easy access to differentiated line up of entertainment content on the go.”

Airtel has forged partnerships with all leading broadcasters and production houses to bring the best of content on a single platform and offer a compelling experience to customers.


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