The problem of primary school students not able to read well is chronic. To address this burning issue and impart quality education, a unique initiative have been launched that focuses on digital modes of learning to make our children future-ready…

NEW DELHI, JULY 28, 2017: A grim reminder of India’s weak education system is that out of 15 crore (150 million) children enrolled in primary education, 50% cannot read well. To address this problem NGO ‘Katha’ has started a campaign — 300 Million Challenge — and developed some exciting print and digital materials for children and adopted e-learning platform comprising an e-kit, e-books and story Apps to change this scenario.

“We are today living in a  digital world, so it is very important to impart education to children in a digital way. Digital modes of learning are interesting and attractive which helps student to learn and adopt in an easy and fast way. Children should be equipped with technology friendly learning. Keeping all this in mind, we have launched this initiative,” said Katha Founder Geeta Dharmarajan at the launch of the campaign and release of study material.

The initiative and e-kit was launched by famous writer Krishna Sobti, renowned poet Ashok Vajpeyi, and noted scholar and art historian Kapila Vatsyayan. The vision of Katha’s ‘300 Million Challenge’ is that every child should read well, for fun and meaning. Corporates and organisations like Amazon, Facebook, Oracle, FICCI and PVR Cinemas are corporate partners of the programme while non-government forums like Teach For India, United Way, SEWA, HelpAge India, besides Australian Government are strategic partners.

“Inability of children to read at grade level hits India the most. India ranks at about 130 in Human Development Index and the main reason behind this is lack of proper education among children. It is very important for children to read well. By 2030, trillions of dollars will be spend on infrastructure but to make this infrastructure more effective and efficient there is a need of proper learning among children who are the future of the nation. With this initiative, Katha aims to empower child learning. We cannot create smart cities, achieve Digital India unless and until we don’t have smart children,” said Ms. Dharmanjan.

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