Chinese tech major Lenovo has added fizz to the Indian PC market with the launch of its latest products…

NEW DELHI, JULY 20, 2017: Aimed at consolidating its position in the India personal computers market, Lenovo today launched a wide range of portable laptops for multi-tasking, gaming, entertainment enthusiasts. The new models are a part of its ‘Yoga’ and ‘Ideapad’ series that comes loaded with latest tech and features.

The new ‘Yoga’ series include the Yoga 520 and Yoga 720, while the ‘Ideapad’ series include Ideapad 320, 320S, 520, 520S and 720S. The Lenovo Yoga 720S is the most expensive amongst all that come with a price tag of Rs.74,850, while the ‘Ideapad’ 320 is its budget offering priced at Rs.17,800.

“Our endeavor has always been to offer innovative and breakthrough technology that is differentiated to add value to our consumers. Our latest collection further strengthens our position as the trend setter in the PC space. Today we launch clutter-breaking, future-ready products that boast of category-first features at mainstream pricing,” said Lenovo India Executive Director (Consumer Business and E-commerce) Rajesh Thadani while launching the new products.

“All our latest products that we are rolling out have been designed keeping in mind the customer’s needs and expectations. Customers are an integral part of our decision making journey. Lenovo is creating its products
keeping in mind what our consumers want,” he added.

Asked about Lenovo’s contribution towards government’s ‘Make in India’ initiative, Lenovo India Director (Consumer Products) Diptesh Ghosh said: “Our desktop computers are manufactured in India, but laptops are manufactured in China as they need more upgraded and latest technology which is not available in India. We are trying to upgrade our Indian plants  so that more products can be made in the country.”

Yoga 720 and Yoga 520 – premium convertibles with style and performance

With up to 7th Gen Intel Core i7 processor, the Lenovo Yoga 720 packs style, performance and convenience for multi-taskers who seek high productivity and lightning-fast responsiveness. With a sleek finish and aluminum design and weighing only 1.25kgs, the Yoga 720 is a perfect companion for a dynamic lifestyle. The Lenovo Yoga 520 is another stylish addition to the Yoga line-up with up to 128G PCIe SSD + 1TB SATA HDD hybrid storage.

Both convertibles come with cutting-edge NVIDIA graphics, FHD screen and a fingerprint reader. The devices come with an immersive audio experience with JBL Speakers and Dolby Audio Premium in the Yoga 720 and Harman speakers in the Yoga 520. The optional Lenovo Active Pen provides a natural, intuitive pen experience with pin-point accuracy, palm-rejection technology and pressure sensitivity. Consumers can now get creative with the Windows Inking feature to either sketch portraits, write notes or share on-the- go.

Prices and Availability: Yoga 720 — Rs.74,500; Yoga 520 — Rs.39,600

Ideapad 720s, 520s, 320s – ultra-thin and light powerhouses

The Ideapad 720S has angled edges to look even thinner than it already is. It is ideal for those who are looking for feather-light portability with heavy-duty performance. With a backlit keyboard, up to 8 hours of video playback battery life, JBL Speakers with Dolby Atmos and with a starting weight of just 1.12kgs, the device offers the best of all worlds – premium performance and best-in- class design. This range also has the Ideapad 520S and 320S that are designed to keep up with entertainment and productivity needs of millennials and offer a chic versatility to suit their style.

Prices and Availability: Ideapad 720S — Rs. 74,850; Ideapad 520S — Rs.47,450; Ideapad 320S — Rs.34,750

Ideapad 520 and 320 – absolute multimedia entertainment devices

The Ideapad 520 and 320 offer the latest multimedia capabilities to customers with top-of- the-line processing and advanced graphics up to NVIDIA® GeForce 940MX. The Ideapad 320 has Dolby Audio-optimized speakers that deliver crystal-clear audio with minimal distortion at any volume. The Ideapad 520 offers a boost from the sound of the Ideapad 320, featuring Harman Speakers with Dolby Audio. The device also features a redesigned chassis with angled edges and metal surfaces that give it a stylish look. Preloaded with Windows 10 Home, both laptops guarantee lightning-fast responsiveness and reliable battery life.

Prices and Availability: Ideapad 520 — Rs.42,400; Ideapad 320 — Rs.17,800

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