POWER OF SOCIAL MEDIA: MODI’S THREE YEARS KEEP TWITTERATI BUSY!

Prime Minister Narendra Modi has made full use of social media to better performance of his government and used this new mode of communication to interact with the people. So when his government completed three years, Twitter was abuzz with activity where over 11-lakh conversations were recorded…

NEW DELHI, MAY 31, 2017: In today’s world, Twitter is the best place to know what’s happening around the world and to talk about it. So when Prime Minister Narendra Modi completed three years in office, over 11-lakh (1.1 million) conversations were reported on the micro blogging website discussing the third anniversary of the Modi government.

From politicians, athletes, entertainers to Indians from all walks of life, people flocked to Twitter between May 25-28 to wish Mr. Modi and his government on their successful three years with hashtags such as #3yearsofmodigovt  and #modi3years. The Prime Minister reciprocated with his own message on the platform too.

The conversations peaked at 9.28 pm on May 26 with more than 690 Tweets per minute.

For the Government of India, Twitter has emerged as a critical platform for citizen engagement over the past three years. One of the world’s most Twitter-savvy leaders, PM Modi’s @narendramodi account currently has over 3-crore followers, which is 7 times more since 2014.

India’s technocrat Prime Minister along with his ministers have been actively leveraging the Twitter platform to engage with citizens, update them on government policies, and connect with them through live conversations.

For example, the platform recorded maximum conversations regarding the Union Budget with 7.2 lakh Tweets with the hashtag #Budget2017 between January 30 and February 2, 2017. PM Modi’s Tweet-powered campaigns such as #MannKiBaat, #SwachhBharat, #SelfieWithDaughter, #MyCleanIndia and #TransformingIndia are further examples of how he has used Twitter to reach and connect with Indian and global audiences.

One significant public engagement initiative from the government is through Twitter Seva. As an India-first innovation, Twitter Seva is currently being used for citizen engagement across 10 large government ministries and public service departments in the country, including: the Ministry of Commerce (@DIPPGOI), the Ministry of External Affairs (@MEAIndia), the Department of Telecommunications  (@DoT_India), Department of Posts, MTNL, BSNL under the Ministry of Communication, Department of Administrative Reforms and Public Grievances, Ministry of Home Affairs, the UP Police as well as the Bengaluru Police. The Twitter Seva system has tracked more than 12.2-lakh Tweets since it began and each Tweet stacks up as a metric of the Government’s intent to deliver effective and transparent service.

According to Twitter India (Head of Public Policy) Mahima Kaul: “Twitter is the best place for people to see what’s happening around the world and the Indian government’s holistic use of the platform is a great example for citizen engagement…It’s been phenomenal to see Mr. Modi and his senior cabinet members leverage Twitter to engage with the public in India.  We look forward to collaborating with more ministries to engage with citizens, gather public feedback and provide real-time response across India.”

Top 5 Retweets by PM Modi in last three years


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