Here is some exciting news for iPhone lovers in India. Apple’s special edition iPhone7 and iPhone 7Plus, having vibrant red aluminum finish, will be available by this weekend. Archana Khatri Das gives us the details…

NEW DELHI, APRIL 11, 2017: Apple’s hottest products — iPhone 7 and iPhone 7 Plus — have a new shade to lure, which will hit the shelves in India by this weekend. Apple had unveiled the red variants of iPhone 7 and iPhone 7 Plus on March 21 to commemorate the 10th anniversary of its partnership with (RED), an organization that helps fights AIDS.

These iPhones are up for pre-booking on Amazon India, Infibeam and in offline Croma stores. “This item will be released on April 14,” says the teaser on Amazon India, which is selling the device at an exchange offer of Rs 4,000. Infibeam is also pre-booking the new Apple iPhones at ‘No cost EMI’ offer.

As per Tata’s Croma, the group’s large format specialist retail chain for consumer electronics and durables, the new variants are available for pre-booking in the stores. The new variants are however, not available on Croma’s website.

The new red iPhone7 and iPhone 7 Plus will be available in 128 GB or 256 GB models in India, starting at Rs.70,000 and Rs.80,000 respectively. The iPhone 7 Plus (128 GB) will be sold at Rs.82,000, while iPhone 7 Plus (256 GB) will be available at Rs.92,000. The phones come in red metal body, but carry same features as iPhone 7 line-up launched in September 2016.

The special edition (RED) iPhones have already gone on sale in the US, Australia, China, Canada, the UK and the mainland Europe. The company has already announced that the new colour handsets will be available in 40 countries including India.

According an official release by Apple: (RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

As per the reports in the US media, the red phones will be available in stores and online for a “limited” time, though no official clarification has come from the company on the timeframe. Notably, iPhone sales make more than half of Apple’s business.

India has turned into a bright spot for Apple iPhones, with sales growing more than 50% in 2016. Indian’s are set to buy ‘Made in India’ iPhones in the near future. The original equipment manufacturer of Apple, Taiwanese company Wistron, will soon be churning out the iPhones from its Bengaluru facility. The Karnataka government, in February, had officially welcomed Apple’s proposal “to commence initial manufacturing operations” in the state. With the onset of iPhone manufacturing in India, the country will soon become the third country worldwide to assemble iPhones.

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