LAVA LAUNCHES PREMIUM SMARTPHONES ‘Z25’ AND ‘Z10’

Indian mobile manufacturer — Lava International Limited — has entered the premium smartphone segment by introducing its ‘Z’ series of phones. What all the new devices have in store for mobile phone lovers, Neha Bahri finds out…

 

Lava has launched the ‘Z’ series of smartphones – Z25 and Z10 — priced at Rs.18,000 & Rs.11,500 respectively. Lava Z25 flaunts 13.97 cm (5.5”) HD IPS Display and Lava Z10 features 12.7 cm (5.0”) Display. Both the phones, with their 2.5D curved HD IPS display. Both the smartphones are dual sim devices which equipped the latest multilingual keyboard that supports 11 Indian Languages.

Lava Z25 and Z10 are powered by an Octa Core Processor, and are supported by 4 GB and 2 GB RAM respectively. Lava Z25 and Z10 bundle with 32 GB and 16 GB ROM. Lava Z25 sports a fingerprint sensor which lets users unlock the phone in just 0.16 seconds.

Commenting on the launch, Gaurav Nigam, Product Head, Lava International Ltd said: “Lava Z series is a result of our continued innovation and focus on in-house research and development over the last 7 years.  Over these years, we have developed a team of over 700 product development and design engineers in India and China collectively – the Z series is an output of our collective focus, as an organization, on in-house R&D. Z series is a premium product category for us which is born out of our end-to-end control on entire product value chain – from design to manufacturing”.


Key Features – Lava Z25

13-MP rear camera with Sony Exmor RSTM provides superior image quality.

Wide-aperture allows 20% more light, which gives life to images even in low light conditions.

5P Largan lens which enhance image quality.

Rear camera supports ‘Bokeh Mode’ feature to make objects stand out from the background and ‘Night Pro’ mode takes vivid photographs even in low light conditions.

8-MP Selfie camera,

Fingerprint sensor unlocks the phone in 0.16 secondsand is supported by App Encryptionwhich allows the users to unlock apps only with their own fingerprints.

3020 mAh ATL battery with ‘Power Saver mode’ and ‘Super Power Saver mode’ extends the battery backup by 5 hours 20 mins and 18 hours respectively.

Runs on Android Marshmallow 6.0 operating system, with Star OS 3.3 interface.

OTG support allow high speed data transfer and 3 Point Touch lets users take a screen shot by swiping down the screen with three fingers.


Key Features – Lava Z10

8-MP Rear (with F2.0 aperture) and 5-MP Selfie Camera (with Spotlight Flash)are equipped with Big Pixel Sensor (1.4mm) which lets in more light to give brighter and sharper images.

Like Z25, Z10 also support ‘Bokeh Mode’

2620 mAh ATL battery with ‘Power Saver mode’ and ‘Super Power Saver mode’ extends the battery backup by 5 hours 20 mins and 18 hours respectively.

Runs on Android Marshmallow 6.0 operating system, with Star OS 3.3 interface.

The brand also offers additional services like manufacturer’s warranty for a year along with 6 months warranty for the in-box accessories which include battery, headset, charger, and a USB Cable.

Following a different footstep, Lava allows the customers to avail a one-time mobile screen replacement on the purchase of the smartphones which will be applicable till one year of the purchase. The smartphones also come with a ’30 Day Replacement Policy’where consumers will get a replacement with new device in case of any hardware damage within a span of 30 days of purchase.

Lava Z25 and Lava Z10 will be available in select retail stores in Delhi from March 23, 2017. Later on the device will be available on online platform. Z10 & Z25 will be available in black & golden colour variant and later on in grey/silver colour variant.


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