CAT PHONES ENTER INDIA WITH ‘S60’ PRICED AT RS.64,999

By Neha Bahri

Cat phones announced the launch of the flagship Cat S60 in India, which is the world’s first smartphone with an integrated thermal camera. The Cat S60 is also the most waterproof smartphone available that can safely be taken to depths of up to 5 meters for 1 hour. Available from March 17, 2017 through both offline and online channels, at a price of Rs.64,999, the device will be available across high end multi-brand outlets in the country and on Amazon India.

The device is IP68 certified which is therefore a shockproof, dustproof, waterproof and MIL-SPEC 810G certified, making it the perfect companion to those living even the most rugged of lifestyles. It exceeds military specs and is built to withstand drops from 1.8m, reinforced with a strengthened die cast frame. Its versatile, super-bright display can be viewed in bright sunlight, and the touchscreen can be controlled with wet fingers or while wearing gloves.

The Cat S60 uses an embedded thermal camera from FLIR, which makes device to be used in the world a multitude of use cases, including: detecting heat loss around windows and doors; identifying over-heating electrical appliances; spotting moisture and missing insulation; and circuitry; and seeing incomplete darkness.

It can pick up heat and measure surface temperature from a distance of up to 50 feet and see through obscurants such as smoke. The Cat S60 is also waterproof upto the depths of two meters, which can be extended to five meters using a unique Lockdown Switch. The Cat S60 has a dedicated SOS button.

Cat S60 is an Android Marshmallow device which has programmable key and can be customised for short press and long press for quick launch of any application. Moreover, the device can be used as a Walkie Talky due to the presence of application like Zello.

Speaking on the partnership, Amlan Bhattacharjya – Founder & CEO, Brandeyes, the official distribution partner for Bullitt Group in India said, “We are excited about our exclusive distribution partnership with Bullitt Group in India. We have been exploring the opportunities available in the Indian market, and have developed our marketing and distribution strategy to identify and reach out to our key target audiences in the country.”

Linda Summers, Chief Marketing Officer, Bullitt Group, global mobile device licensee for Caterpillar Inc. said, “Recognizing India’s potential as a sophisticated and fast growing market, we are looking to launch in the country with a highly-targeted offering for both consumers and the B2B sector. Globally we have reached a landmark figure of over 1 million units of Cat phone sales, and are very positive about reaching out to the Indian market.”

 

CAT ‘S60’ — KEY SPECIFICATIONS

Drop proof to 1.8m, MIL Spec 810G
Super bright display (540 nits), Gorilla Glass 4
4.7” HD capacitive multi touch with auto wet finger & glove support
Optimized battery performance (3800 mAh)
High quality audio experience (>105dB)
Underwater 13MP main camera with dual flash, 5MP front facing camera
Dual SIM 4G LTE
Snapdragon 617 octa-core processor
32GB ROM, 3GB RAM
Android Marshmallow


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