INTEL SECURITY TO SAFEGUARD MICROMAX MOBILE PHONE USERS

Intel Security and Micromax Join Forces to Safeguard the Digital Lives of Indians. New Collaboration Provides Comprehensive Mobile Protection, Allowing Consumers to Connect with Confidence 

NEW DELHI, MARCH 8, 2017: Intel Security has announced a strategic partnership with mobile manufacturer, Micromax, to protect its range of smartphones against growing and increasingly complex mobile threats. These devices will come integrated with McAfee Mobile Assistant that will help provide a secure mobile experience to Micromax users in India.

According to TRAI (Telecom Regulatory Authority of India), today 13.3-crore phones in India are connected to the Internet. As the country moves towards integrating mobile in the economy, there has been a surge in usage of mobile wallets, online transactions and app downloads, making the smartphones even more vulnerable and a playing field for cyber criminals.

“With smartphones becoming an integral part of our connected lives, it is important consumers realize threats that exist in the digital world and understand how to safeguard their valued data,” said Christopher Young, Senior Vice President, General Manager, Intel Security Group.

“Intel Security is focused on championing cyber security and we believe in protecting every device. Globally we have secured over 220 million users. The partnership with Micromax is another step forward in realizing our vision of being the #1 security partner of choice,” he added.

According to ‘McAfee Labs Threat Prediction Report’, mobile malware will continue to grow and target vulnerable consumers. As more consumers use their mobile devices in day to day activities from online banking to managing their connected devices, malware writers are rapidly evolving their techniques to exploit unsuspecting users to gain access their information, further underscoring need for robust protection.

“As India leads the world with growing smartphone penetration and is witnessing an increased usage of mobile wallets, it is imperative to build products and services that are secure and do not comprise on data security. At Micromax, we realize that security of data on smartphones is critical and as one of the world’s largest cyber security organizations, Intel Security was an obvious choice for us to partner with; given the company’s global pedigree, strong lineage and R & D capabilities. By integrating McAfee Mobile Assistant on Micromax devices, we are enabling our customers to enjoy a safe online experience in the digitally connected world,” said Vikas Jain, Co-Founder of Micromax Informatics.

Availability: Micromax smartphones with integrated McAfee Mobile Assistant will be available starting April 2017.

About McAfee Mobile Assistant: McAfee Mobile Assistant is an all-in-one security and optimization application that offers protection from risky apps, malware and potentially unwanted programmes.

Intel Micromax
Anand Ramamoorthy, Vikas Jain and Christopher Young during the announcement of the strategic partnership between Intel Security and Micromax

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